Production PR Press Case Study

Please note that this is a PR press case study and not a case study relating to our work with Derral Eves. If you’d like to see a case study relating to our work with Derral then please contact us by clicking here.

The case study below covers an international promotion piece for the DVD and Blu-Ray release of 127 Hours, staring James Franco. We spent 5 days in Utah visiting the sites where the film was recorded. To maximise the number of publications that would run our content we produced 11 different edits, each having a bespoke introduction. This footage ran with all of the publications below.

Total Audience Reach

29,545,028

 

  • Yahoo 13,408,038 45%
  • Digital Spy 12,989,037 44%
  • MSN 1,257,003 4.3%
  • Metro 1,047,503 3.5%
  • Bleeding Cool 328,916 1.11%
  • Female First 209,501 0.7%
  • Hollywood News 104,750 0.4%
  • Blockbuster 94,275 0.3%
  • Hey U Guys 62,850 0.2%
  • Sky Movies 33,310 0.1%
  • Male Xtra 6,913 0.02%
  • Bolly First 2,933 0.01%

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